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Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? Youâ€re right. Google is more interested in owning the search engine results market. And thatâ€s what...
View ArticleSES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media platforms to connect with fans around the...
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Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the...
View ArticleThe Boston Globe Goes Inside the Celtics’ Social Media Efforts
The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our...
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My love/hate relationship with LinkedIn
I check LinkedIn almost every day. Itâ€s an incredible tool for keeping track of my professional network, and itâ€s partly responsible for changing the way I think about my career. Thanks to...
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Ten Easy Digital/Social Predictions for 2013
Iâ€ll spare you a plodding introduction. Prediction lists are quick and easy. Hereâ€s 10 of them for 2013. Google+ Rises – Google, the company that made its fortune in search, will figure out that...
View ArticleSMX Social Media Las Vegas – Keynote Conversation
Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.
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I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram canâ€t seem to figure out long-form video. Specifically, its “IGTV†platform, which originally...
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